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World of S.

A Sneak Behind
The Scenes

Our Summer 18 'INFINITA' Campaign Shoot


For Summer 18, Founder and Creative Director Jessica Reid, was inspired by the escapist in us all. She welcomes the warmth of the new season where long days stretch into one another, and escapes to her chosen sanctuary. She is infinite and unbounded.

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We shot in an incredible resort oasis, with Photographer Ming Nomchong. The stunning Zoë Barnard was cast as the face of the season, as she personifies the steele attitude of femininity with an edge.

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