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World of S.

Designer Mum

Notes from creative director, Jessica Reid

Jess Reid Image

In celebration of Mother’s Day, we chat to our very own boss lady and Mumma, Jessica Reid.

For Jess, fashion is personal and s t e e l e. was created from her desire to build her very own dream wardrobe. Her process has remained the same since day one, each collection begins with Jess dreaming about what she’ll wear in the upcoming seasons.

As a mother of two daughters Asher 5, and Tyler 1, her style has evolved over the years and we took a glimpse behind the brand to find out more.

Happy Mother's Day!! s t e e l e. x x

 
GOLDEN STYLE RULES
FOR MUMS

Find what makes you feel comfortable.

Be individual and wear what makes you happy.

Invest in key staples plus select statement pieces per season.

Don’t be afraid to captivate a room.

Don’t feel because you’re a mum you have to play it safe.

Jess Reid Image
 
MY WINTER WARDROBE NOTES

For me Winter is low key glam, key staples and statement pieces that provide comfort. Winter is all about incredible outwear, deep colours, statement accessories and of course, warmth. Anything that can be easily layered is on high rotation. Below are my Winter 19 must haves!

BRITTON LEATHER JACKET

Instantly makes any outfit feel like a rockstar. I love the combination of a leather biker jacket and an ultra femme dress. A biker jacket will always be on trend.

STASIA BOILER SUIT

Obsessed with the comfort and wearability factor of this printed all- in-one piece. A mum wardrobe must!

ZOEY COAT

My secret to looking chic and staying warm - an oversized faux fur coat. This one will be on high rotation this season.

 
Travel Style
MY TRAVEL STYLE

I have an obsession with my travel wardrobe. Resort dressing is my ultimate indulgence and true to the essence of
s t e e l e.

I once meticulously planned my daily wardrobe for a European summer holiday for weeks. Watch this space... our Resort 19 collection in development now is heaven.

 
MY CURRENT OBSESSIONS

My girls

Pampas grass

India

Winter Escapes: Planning next visit to Jackalope, Mornington Peninsula

Podcasts: Currently listening to: Business Of Fashion

+ Joe Rogan + We Heard What


Image credit - Rhiannon Taylor